Helping Immigrants & Expats Access Fair Credit

I believe access to credit should be based on who you are today—not just a U.S. file you haven’t had time to build yet. At LendKoi (a Techstars‑backed fintech), I lead marketing to help newcomers get started with responsible, transparent credit products that actually fit their lives.

What I do at LendKoi

Go‑to‑Market & Growth

I own the GTM plan for our personal‑loan product and upcoming credit card: positioning, channel mix, budgets, and weekly experiments that move the numbers.

Performance & Lifecycle

I set targets, build dashboards, and run paid + organic acquisition on LinkedIn/Meta/Google. I design the full lifecycle—from first click to funded loan—with email/SMS nurturing, remarketing, and on‑site UX tests.

Partnerships & Community

I develop referral channels with immigrant‑serving orgs, creators, and employers. I also align launches with my AmericaJosh community to reach newcomers at key moments.

Why It Matters to Me

I came to the U.S. and saw how hard it is to prove yourself without a credit history. Helping people get fair access—without predatory traps—means they can get housing, move for jobs, and build a life sooner.